I discovered the Personal Brand Marketing Course through the FIT Hot Courses email advertisement. Over the past year, I had been playing with the idea of enrolling in an evening program while maintaining a full-time position during the day. I read through countless course descriptions yet nothing seemed to be exactly what I was looking for, as truthfully, I didn’t now know what exactly it WAS that I was looking for. I knew I was at a point in my career where I craved more, I was looking to pivot but didn’t know how. I had ideas of my own “dream” business that lived in my head and occupied my thoughts for several years- but I had never brought pen to paper. I read the description for the Personal Brand Marketing course and was super intrigued by the class and material description. With an interest in branding and a desire to one day start my own business, I felt like this course would not only give me the background and foundation but literally the platform to “launch” my business when the time should come. I was slightly hesitant about the remote/online aspect, but given the COVID era, I thought I would certainly have nothing to lose on my Tuesday and Thursday evenings for the next 8 weeks.
Fast forward to a little more than a month post-course: I can honestly say enrolling in this program was single-handedly one of the best decisions I have ever made- I repeated many times that it was truly a gift to myself. Time dedicated to not only learn a subject im interested in, but time to focus fully on developing a potential personal brand and having a chance (and accountability) to put pen to paper on the ideas I carried with me for so many years. The class was intimate (9 of us) all in various places and stages of life and career- but all with a similar goal & focus: to take our ideas and to refine, learn, share and support the journey with one another. The remote online aspect (Blackboard platform) was surprisingly to me amazing. It was my first experience with it and I loved it! The video, the small group feature- it all made for an easy and seamless as well as intimate experience.
The cornerstone of the course is truly the creator- Christina Lee. I think one of my classmate’s best described her as a “brand mother”. Not only is her knowledge, network, and industry experience vast and accomplished; she is extremely invested in her students & their journey. She told us the first day to treat her as our brand consultant and to use her as a resource along our journey- this has been truly invaluable. At the conclusion of each course, she would stay after so we could have a chance to personally discuss our brands, bounce ideas off her, ask for advice, etc. Same goes for emails- she was always available and so very giving of her time, expertise, and advice. I felt as if I was truly getting a certificate course education in addition to a personal brand consultant all tied up in one. Aside from the course content itself which is relevant, interesting, and timely; Christina was so generous to share many of her professional projects with us- relating the course syllabus to real-life, real-time examples. She was also a great connector, joining people together in her network as well as pulling in several amazing guest speakers to high-light various lecture lessons.
One of the most special parts of the course for me was the over-all “genuine vibe”. Christina has such a positive inspiring and nurturing spirit & she encouraged the same from everyone in our group. We really became a “supportive tribe” by the end connecting with each other and cheering on our personal brands extending our network together. We were all genuinely sad for the course to end but I know we will remain connected. And finally- if you need further urging to take the course, I can assure you if nothing else, you WILL walk away with a finalized professional pitch deck for your “brand” that is ready to go should you decide to launch. I really surprised myself on this aspect- I wasn’t sure how my brand would materialize and how I would develop the outline to get it there, but each week of learning and consulting and sharing and refining I literally was able to outline my dream brand into an amazing presentation- which I never would have dreamed of being able to do. I am very grateful to Christina for her support, wisdom, guidance and incredible consulting throughout the process. She is a special soul and has created such a uniquely tailored program I can’t imagine finding anywhere else. If you are on the fence at all about whether or not to enroll- I encourage you to gift yourself this special opportunity. — Nina R