branding | \'bran-din\ | noun the marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products.

team | 'tem | noun a group of people who work together.

thebrandingteam specializes in lifestyle & culture brand development and management for talents and brands in fashion and entertainment.

we create, build & execute visions. 

our expertise is defining the brand identity, create strategies, build awareness, manage plans and initiatives.  we have a proven ability to drive and manage winning strategies to help achieve goals while generating brand value and profit.  

We were instrumental in growing the lifestyle brand Phat fashions, from its inception to growing over half of million dollars in Global sales. as a single brand to a global platform that included such brand extensions as Baby phat, fabulosity for Jcpenney, kls beauty for sephora, simmons jewelry & co and Hello kitty.  

we are constantly developing and managing digital strategies and building brand recognition for lifestyle and celebrity based brands, from structuring foundational platforms to executing business development opportunities in entertainment, sports, music and fashion.    

Our extensive network includes an assortment of key relationships such as celebrities, digital influencers, agencies, licensing, manufacturers, non-profit organizations, media, entertainment properties and industry professionals.